The concept I wanted to bring to life here was the giftability of our fabric products—whether for oneself or for a loved one. The fabric was folder and stacked into the shape of a Christmas tree to represent the holidays, and the giftability. The end use of the photos was a gift during our Black Friday sale. The example shown above was used in an email where size limitations (1mb) allowed us to only add a small amount of movement to the gif. It was also created for social media, where each item moved.